How Retailers Are Bundling Up With Experiential Concepts
PYMNTS
FEBRUARY 21, 2020
Instead, Canada Goose went for experiential retail, a strategy that has become more important as consumers want to do things when they buy things. In this case, over 8,000 consumers traveled through “The Journey,” an experiential retail concept in Toronto during the December 2019 holiday shopping season. Experiential Retail Expands.
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