In a race to gather, analyze, identify, and personalize messaging for customers to capture, acquire, and maintain customer relationships, organizations need a clear vision and strategy about their customers.
There are two parts of that strategy:
- Customer experience with an emphasis on design and empathy
- Customer intelligence with an emphasis on analytics and data
Next week, I, along with Perficient’s Financial Services Chief Strategist Scott Albahary, will be presenting a webinar “The Secret to Acquiring and Retaining Customers in Financial Services.” It will emphasize creating a six-tiered framework that enables the ability to capture, clean, and maintain customer information.
The customer intelligence framework can support the data-driven decision-making process for any line of business, as well as customer service, marketing, and product teams. The framework helps articulate business strategies in terms of customer intelligence architecture.
I look forward to you joining us.
