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NYC Summit To Tackle Lack Of Influencer Regulation

PYMNTS

The first Influencer Fraudnomics Summit in New York City on Tuesday (Sept. 17) will discuss the fraud problem stemming from influencer marketing. Robert Cavazos researched the influencer fraud problem and said issues are anticipated with a model like influencer marketing. He said, “$1.3

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Facebook Is Looking To Buy A Cybersecurity Company

PYMNTS

Facebook is reportedly gearing up to acquire a cybersecurity company in an effort to assure users that security is a top priority of the social media company. CNET, citing the Wall Street Journal, reported Facebook thinks it was spammers pretending to be digital marketing companies rather than hackers working for a foreign government.

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4 Ways to Reach Aging Consumers About COVID-19 and Vaccines

Perficient

In an article from NPR , Jeremy Novich, a clinical psychologist from New York City, said it best: ”You can’t have the vaccine distribution be a race between elderly people typing and younger people typing. Here are four techniques you should include as part of your healthcare marketing efforts to reach older patients: 1.

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Wardrobe: Recommerce Meets The Sharing Economy In Bid To Become The ‘Airbnb of Fashion’

PYMNTS

That’s the oversimplified view of the business model adopted by Wardrobe , a new kind of peer-to-peer fashion rental company that on Tuesday (Sept. 8) is breaking out of its New York City beta test and into a nationwide launch. And it has renters who are encouraged to share their experiences on social media.

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Don’t Count Out Billboards — Amazon, Facebook And Google Haven’t

PYMNTS

In fact, the old-fashioned form of outdoor advertising is winning over digital marketing heavyweights and finding ways to thrive in the online world. Amid data sharing and online privacy controversies, Facebook recently promoted on billboards what Bloomberg called the social media operator’s “new approach to user safety and privacy.”

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Pop Up Grocer Checks All The Pandemic Retail Boxes

PYMNTS

Before explaining that pivot, here’s a little background: The company is the brainchild of Emily Schildt, a New York City-based consumer packaged goods (CPG) marketing consultant, who leveraged what she calls her “crazy entrepreneurial spirit” and founded Pop Up Grocer as a traveling natural food and beverage brand experience.

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BuzzFeed To Launch Unique Toy Store In NYC This Fall

PYMNTS

BuzzFeed is planning to open a toy store in New York City later this fall. New York Post reported that the store, called “Camp,” will be located in an 11,000-square-foot space in Manhattan’s Flatiron District. In a unique twist, the store’s theme and merchandise will change several times a year.