INDUSTRY INSIGHTS YOUR PEERS ARE READING
Customer Experience Marketing Strategy Mobile Mobile BankingBanks frequently claim their unique competitive advantage is their relationship with their customers. How do you build relationships in an increasingly saturated world and one where face to face interactions are less frequent. MORE
The post Powerful New Signals for Financial Marketers From Millennial Segment appeared first on The Financial Brand. Featured Content Marketing StrategyChallenge and opportunity define this huge generation. MORE
If you are in marketing today, you’ve likely seen first-hand how powerful data is for marketing. At Deluxe, we’ve had a first-row seat to the evolution of data-driven marketing. MORE
A digital marketing measurement system is not simply about building a reporting dashboard. Here's how to build the right strategy. Digital Channels MORE
Key concepts for building a 1:1 mortgage marketing program in today's digitally-driven world. Product Marketing home loans mortgages MORE
I received a “personalized” email last week titled 5 Savings Strategies for Your Down Payment. Strategy #5 on the list was: “You may need to make more money.” Let’s define delivery here as the way the customer interacts with sales, marketing and service processes across the bank. MORE
The post New Email Habits & Trends Demand Fresh Financial Marketing Strategies appeared first on The Financial Brand. Digital MarketingEmail continues to reign, but banks and credit unions must improve quality before artificial intelligence and more boot them to spam. MORE
Advice Blogs Customer Experience Economics Engagement Banking Future of Banking Marketing Strategy Product Origination Risk advice AI Artificial Intelligence Bank Teller Financial Advisor Insurance Assessor Loan Officer Oxford University MORE
With the approach of a new year comes the opportunity for a fresh approach to marketing. Don’t just redo what you’ve done before. Explore new worlds of possibilities this year! There may be more – and better – ways to reach your target audience than you’ve considered in the past. MORE
To capitalize on the ripe mortgage and refi market, you need to be thinking about implementing these 10 digital marketing strategies. Online/Digital Product Marketing home loans mortgages MORE
A strong go-to-market strategy is essential for successfully bringing new products or services to customers who need them. Allison Fries: As Chief Strategist, I specialize in go-to-market strategy and implementations. Why does a go-to-market strategy matter for businesses? MORE
Here are seven ways to optimize bank and credit union websites to ensure they support marketing strategy and achieve business objectives. Websites MORE
Every morning, my friend Sid Haas, a veteran marketing executive in Peru, Ill., at Bank Marketing Strategy + Ideas. bank marketing strategy Informed Delivery USPSchecks his e-mail, and gets a notification from the U.S. MORE
DX18 brought together leading industry experts as well as treasury management, marketing, and retail executives responsible for market growth. MORE
Today, small banks are more aggressive and ambitious in their innovation strategies than medium-sized and large FIs. In fact, more than 40 percent of small banks aim to be first to market with their innovations, a twofold increase from 2017 that surpasses that of larger banks. MORE
The post 5 Big Trends Impacting Financial Marketing Strategies in 2020 appeared first on The Financial Brand. Martech's rising role, more focus on institutions' social positions, need for digital smarts, and data privacy regulation demand attention. MORE
Banks and credit unions can’t afford to ignore marketing on mobile devices any longer. Mobile & Tablets MORE
Knowing why they might move helps marketers retain their customers and snatch rivals'. Marketing StrategyPeople don't lightly change financial institutions. The post Surprising Reasons Why Consumers Would Switch Banking Providers appeared first on The Financial Brand. MORE
Starbucks uses new media to leverage a global brand in local markets Bank Performance The Economy Financial Research Feature Management Financial Trends Performance Customers Community Banking Feature3 Commercial. 1Community Banking MORE
Marketers must make banking more tantalizing, with a digital advertising strategy built around strong content and sizzling hot headlines. Marketing content marketing MORE
Content marketing is the practice of sharing information with and educating consumers instead of selling to them. The post Four Tips to Boost Content Marketing appeared first on Deluxe FI. Consumers have access to volumes of information, any time anywhere. MORE
Digital marketing trailblazers tell financial institutions how to fully leverage social media content and respond in real-time with an "always-on" strategy. Digital Marketing content marketing LinkedIn MORE
Financial marketers can grow their credit card portfolio by targeting the right cardholders with onboarding communications and data-informed promotions. The post Three Marketing Strategies To Boost Credit Card ROI appeared first on The Financial Brand. MORE
Content marketing is hot. Digital MarketingBecause it works. Here's how banks and credit unions should create their own culture of content. MORE
Does your lineup of checking products align with your marketing plan? Product MarketingTake this seven-question quiz to find out. MORE
While the overall pace of innovation has cooled somewhat over the past two years, as FIs have been slower to market with new products, they are increasingly channeling their energies into tried-and-true product lines. MORE
The strategies that make email the most powerful digital multichannel strategy for financial marketers. Direct Marketing Digital Banking Report digital marketing Digital Selling email video marketing MORE
Four marketing leaders in the financial industry share their insights to help you forge the right digital strategy and find success. Digital Marketing MORE
In the office supply retailer’s latest effort to save face, it has made the move to shake up its marketing strategy. ” Staples’ chief marketing officer, Frank Bifulco, commented on this new approach. Retail delivery e-commerce marketing staples strategy What's HotFor quite some time, office supplies retailer Staples has been struggling to stay afloat. MORE
Gen Z couldn’t be more different from their Millennial predecessors, a marketers must understanding their distinct views towards money. The post How Financial Institutions Should Shape Their Gen Z Marketing Strategy appeared first on The Financial Brand. MORE
On the surface, a financial services marketing strategy is not completely different than a marketing strategy for any other industry. A financial services marketing strategy must be more rigorous and well-thought-out in order to be successful. MORE
Over 50 digital, mobile, social, email and content trends that will influence your marketing strategy in digital channels. Digital Marketing MORE
They say the financial services industry is a decade behind other industries with the move to digital marketing strategies. The post Should Your Digital Marketing Strategy be Your Only Marketing Strategy? MORE
Matt Wilcox, SVP of Marketing Strategy and Innovation at Fiserv, will join Ryan Gilbert of Propel […]. Apple has its Genius Bar, and Bank Innovation has its Innovation Bar, where three fintech experts (fintexperts?) share the wisdom (and complimentary signature cocktails.) MORE
Mark Bunney, director of market strategy at Ingenico, recently spoke with Mobile Payments Today editor David Jones about the current state of the global payments business and its likely future in world in flux MORE
Here are five ways banks and credit unions can build their marketing strategy around life stages and the value/benefits their products deliver. Marketing Strategy MORE
I’m honored that Journal of Digital & Social Media Marketing has published my article, “The Seven Most Effective Digital Marketing Strategies for Banks.” You’ll find it in Volume 3, Number 4 (Winter 2015-16). A quarterly publication, the Journal is advertising-free and peer-reviewed, meaning that an expert panel vets every article. I can tell you from MORE
Using podcasts to build engagement with customers is a strong brand and sales strategy for banks and credit unions. The post Banking Should Include Podcasts As Part Of Content Marketing Strategy appeared first on The Financial Brand. Marketing Strategy content marketing MORE
Financial marketers may appreciate the significant role content plays in a digital marketing strategy. Digital Marketing content marketingBut what about CEOs and CFOs? Do they understand it? MORE
But what consumers want in their credit cards — and how they should be marketed — has changed. The post 4 Factors to Consider When Crafting Your Credit Card Marketing Strategy appeared first on The Financial Brand. Product Marketing credit cardsCredit cards are consumers' favorite payment method. MORE
Marketing Busting through the clutter isn''t easy, especially for banks who aren''t known for engaging content. That''s where infographics come in. MORE
Customer Experience Marketing Strategy Mobile Mobile BankingBanks frequently claim their unique competitive advantage is their relationship with their customers. How do you build relationships in an increasingly saturated world and one where face to face interactions are less frequent. MORE
Carousel Payments Premium Sales & Marketing Startups MarqetaA company that operates quietly in the background of popular financial apps and platforms is taking steps to become more visible. MORE
Marketing needs to go beyond execution and make a more strategic contribution. The title of a recent Financial Brand article asks the question, “Are Financial Marketers Worthy of C-Suite Status?” Marketing’s Strategic Impact. Five Traits of High-Impact Marketing Departments. MORE
Marketing Strategies Related Topics 
Bank Innovation
OCTOBER 11, 2019
Carousel Payments Premium Sales & Marketing Startups MarqetaA company that operates quietly in the background of popular financial apps and platforms is taking steps to become more visible.
ForwardBanker
SEPTEMBER 2, 2017
They say the financial services industry is a decade behind other industries with the move to digital marketing strategies. The post Should Your Digital Marketing Strategy be Your Only Marketing Strategy?
Bank Innovation
DECEMBER 20, 2018
On the surface, a financial services marketing strategy is not completely different than a marketing strategy for any other industry. A financial services marketing strategy must be more rigorous and well-thought-out in order to be successful.
Bank Innovation
FEBRUARY 1, 2018
Matt Wilcox, SVP of Marketing Strategy and Innovation at Fiserv, will join Ryan Gilbert of Propel […]. Apple has its Genius Bar, and Bank Innovation has its Innovation Bar, where three fintech experts (fintexperts?) share the wisdom (and complimentary signature cocktails.)
The Financial Brand
FEBRUARY 5, 2019
Using podcasts to build engagement with customers is a strong brand and sales strategy for banks and credit unions. The post Banking Should Include Podcasts As Part Of Content Marketing Strategy appeared first on The Financial Brand. Marketing Strategy content marketing
ATM Marketplace
APRIL 4, 2019
Mark Bunney, director of market strategy at Ingenico, recently spoke with Mobile Payments Today editor David Jones about the current state of the global payments business and its likely future in world in flux
PYMNTS
MAY 4, 2017
In the office supply retailer’s latest effort to save face, it has made the move to shake up its marketing strategy. ” Staples’ chief marketing officer, Frank Bifulco, commented on this new approach. Retail delivery e-commerce marketing staples strategy What's HotFor quite some time, office supplies retailer Staples has been struggling to stay afloat.
The Financial Brand
NOVEMBER 24, 2019
The post 5 Big Trends Impacting Financial Marketing Strategies in 2020 appeared first on The Financial Brand. Martech's rising role, more focus on institutions' social positions, need for digital smarts, and data privacy regulation demand attention.
Image Works Direct
JANUARY 6, 2016
With the approach of a new year comes the opportunity for a fresh approach to marketing. Don’t just redo what you’ve done before. Explore new worlds of possibilities this year! There may be more – and better – ways to reach your target audience than you’ve considered in the past.
The Financial Brand
OCTOBER 14, 2019
The post New Email Habits & Trends Demand Fresh Financial Marketing Strategies appeared first on The Financial Brand. Digital MarketingEmail continues to reign, but banks and credit unions must improve quality before artificial intelligence and more boot them to spam.
The Financial Brand
OCTOBER 25, 2018
Financial marketers can grow their credit card portfolio by targeting the right cardholders with onboarding communications and data-informed promotions. The post Three Marketing Strategies To Boost Credit Card ROI appeared first on The Financial Brand.
The Financial Brand
JUNE 24, 2015
The strategies that make email the most powerful digital multichannel strategy for financial marketers. Direct Marketing Digital Banking Report digital marketing Digital Selling email video marketing
ABA Community Banking
JANUARY 1, 2019
Starbucks uses new media to leverage a global brand in local markets Bank Performance The Economy Financial Research Feature Management Financial Trends Performance Customers Community Banking Feature3 Commercial. 1Community Banking
The Financial Brand
JUNE 26, 2017
Over 50 digital, mobile, social, email and content trends that will influence your marketing strategy in digital channels. Digital Marketing
The Financial Brand
MAY 19, 2015
To capitalize on the ripe mortgage and refi market, you need to be thinking about implementing these 10 digital marketing strategies. Online/Digital Product Marketing home loans mortgages
The Financial Brand
SEPTEMBER 7, 2016
Here are five ways banks and credit unions can build their marketing strategy around life stages and the value/benefits their products deliver. Marketing Strategy
The Financial Brand
MARCH 29, 2016
Financial marketers may appreciate the significant role content plays in a digital marketing strategy. Digital Marketing content marketingBut what about CEOs and CFOs? Do they understand it?
The Financial Brand
OCTOBER 27, 2015
A digital marketing measurement system is not simply about building a reporting dashboard. Here's how to build the right strategy. Digital Channels
The Financial Brand
NOVEMBER 16, 2015
Marketers must make banking more tantalizing, with a digital advertising strategy built around strong content and sizzling hot headlines. Marketing content marketing
The Financial Brand
JULY 30, 2015
Key concepts for building a 1:1 mortgage marketing program in today's digitally-driven world. Product Marketing home loans mortgages
PYMNTS
MAY 13, 2019
While the overall pace of innovation has cooled somewhat over the past two years, as FIs have been slower to market with new products, they are increasingly channeling their energies into tried-and-true product lines.
The Financial Brand
JUNE 6, 2018
But what consumers want in their credit cards — and how they should be marketed — has changed. The post 4 Factors to Consider When Crafting Your Credit Card Marketing Strategy appeared first on The Financial Brand. Product Marketing credit cardsCredit cards are consumers' favorite payment method.
The Financial Brand
OCTOBER 30, 2014
Marketing Busting through the clutter isn''t easy, especially for banks who aren''t known for engaging content. That''s where infographics come in.
PYMNTS
JULY 1, 2019
Today, small banks are more aggressive and ambitious in their innovation strategies than medium-sized and large FIs. In fact, more than 40 percent of small banks aim to be first to market with their innovations, a twofold increase from 2017 that surpasses that of larger banks.
The Financial Brand
MARCH 8, 2016
Digital marketing trailblazers tell financial institutions how to fully leverage social media content and respond in real-time with an "always-on" strategy. Digital Marketing content marketing LinkedIn
The Financial Brand
JULY 17, 2017
Content marketing is hot. Digital MarketingBecause it works. Here's how banks and credit unions should create their own culture of content.
The Financial Brand
FEBRUARY 3, 2016
Four marketing leaders in the financial industry share their insights to help you forge the right digital strategy and find success. Digital Marketing
Matt Wilcox Pro
JULY 11, 2016
I’m honored that Journal of Digital & Social Media Marketing has published my article, “The Seven Most Effective Digital Marketing Strategies for Banks.” You’ll find it in Volume 3, Number 4 (Winter 2015-16). A quarterly publication, the Journal is advertising-free and peer-reviewed, meaning that an expert panel vets every article. I can tell you from
The Financial Brand
MAY 31, 2017
Here are seven ways to optimize bank and credit union websites to ensure they support marketing strategy and achieve business objectives. Websites
The Financial Brand
SEPTEMBER 12, 2016
Banks and credit unions can’t afford to ignore marketing on mobile devices any longer. Mobile & Tablets
The Financial Brand
JANUARY 13, 2016
Does your lineup of checking products align with your marketing plan? Product MarketingTake this seven-question quiz to find out.
Gonzobanker
AUGUST 5, 2019
Marketing needs to go beyond execution and make a more strategic contribution. The title of a recent Financial Brand article asks the question, “Are Financial Marketers Worthy of C-Suite Status?” Marketing’s Strategic Impact. Five Traits of High-Impact Marketing Departments.
Breaking Banks
JULY 25, 2019
Customer Experience Marketing Strategy Mobile Mobile BankingBanks frequently claim their unique competitive advantage is their relationship with their customers. How do you build relationships in an increasingly saturated world and one where face to face interactions are less frequent.
Breaking Banks
JULY 25, 2019
Customer Experience Marketing Strategy Mobile Mobile BankingBanks frequently claim their unique competitive advantage is their relationship with their customers. How do you build relationships in an increasingly saturated world and one where face to face interactions are less frequent.
Perficient Financial Servies
MARCH 26, 2019
A strong go-to-market strategy is essential for successfully bringing new products or services to customers who need them. Allison Fries: As Chief Strategist, I specialize in go-to-market strategy and implementations. Why does a go-to-market strategy matter for businesses?
Long Lasting Ideas
NOVEMBER 25, 2018
Every morning, my friend Sid Haas, a veteran marketing executive in Peru, Ill., at Bank Marketing Strategy + Ideas. bank marketing strategy Informed Delivery USPSchecks his e-mail, and gets a notification from the U.S.
Banking 4 Tomorrow
JUNE 29, 2015
Advice Blogs Customer Experience Economics Engagement Banking Future of Banking Marketing Strategy Product Origination Risk advice AI Artificial Intelligence Bank Teller Financial Advisor Insurance Assessor Loan Officer Oxford University
ForwardBanker
NOVEMBER 21, 2017
Content marketing is the practice of sharing information with and educating consumers instead of selling to them. The post Four Tips to Boost Content Marketing appeared first on Deluxe FI. Consumers have access to volumes of information, any time anywhere.
Gonzobanker
JANUARY 29, 2018
I received a “personalized” email last week titled 5 Savings Strategies for Your Down Payment. Strategy #5 on the list was: “You may need to make more money.” Let’s define delivery here as the way the customer interacts with sales, marketing and service processes across the bank.
ForwardBanker
MARCH 7, 2018
DX18 brought together leading industry experts as well as treasury management, marketing, and retail executives responsible for market growth.
ForwardBanker
MAY 1, 2018
If you are in marketing today, you’ve likely seen first-hand how powerful data is for marketing. At Deluxe, we’ve had a first-row seat to the evolution of data-driven marketing.
The Financial Brand
SEPTEMBER 8, 2019
The post Powerful New Signals for Financial Marketers From Millennial Segment appeared first on The Financial Brand. Featured Content Marketing StrategyChallenge and opportunity define this huge generation.
The Financial Brand
JULY 23, 2019
Knowing why they might move helps marketers retain their customers and snatch rivals'. Marketing StrategyPeople don't lightly change financial institutions. The post Surprising Reasons Why Consumers Would Switch Banking Providers appeared first on The Financial Brand.
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