With $2b valuation, Marqeta focuses marketing strategy on startups

Bank Innovation

Carousel Payments Premium Sales & Marketing Startups MarqetaA company that operates quietly in the background of popular financial apps and platforms is taking steps to become more visible.

Should Your Digital Marketing Strategy be Your Only Marketing Strategy?

ForwardBanker

They say the financial services industry is a decade behind other industries with the move to digital marketing strategies. The post Should Your Digital Marketing Strategy be Your Only Marketing Strategy?

Creating an Effective Financial Services Marketing Strategy for Millennials

Bank Innovation

On the surface, a financial services marketing strategy is not completely different than a marketing strategy for any other industry. A financial services marketing strategy must be more rigorous and well-thought-out in order to be successful.

Matt Wilcox, SVP Marketing Strategy and Innovation at Fiserv, Joins Innovation Bar at BI 2018

Bank Innovation

Matt Wilcox, SVP of Marketing Strategy and Innovation at Fiserv, will join Ryan Gilbert of Propel […]. Apple has its Genius Bar, and Bank Innovation has its Innovation Bar, where three fintech experts (fintexperts?) share the wisdom (and complimentary signature cocktails.)

Banking Should Include Podcasts As Part Of Content Marketing Strategy

The Financial Brand

Using podcasts to build engagement with customers is a strong brand and sales strategy for banks and credit unions. The post Banking Should Include Podcasts As Part Of Content Marketing Strategy appeared first on The Financial Brand. Marketing Strategy content marketing

Ingenico Director of Market Strategy Mark Bunney on the state of global payments

ATM Marketplace

Mark Bunney, director of market strategy at Ingenico, recently spoke with Mobile Payments Today editor David Jones about the current state of the global payments business and its likely future in world in flux

Staples Pivots Its Marketing Strategy Away From Retail

PYMNTS

In the office supply retailer’s latest effort to save face, it has made the move to shake up its marketing strategy. ” Staples’ chief marketing officer, Frank Bifulco, commented on this new approach. Retail delivery e-commerce marketing staples strategy What's HotFor quite some time, office supplies retailer Staples has been struggling to stay afloat.

5 Big Trends Impacting Financial Marketing Strategies in 2020

The Financial Brand

The post 5 Big Trends Impacting Financial Marketing Strategies in 2020 appeared first on The Financial Brand. Martech's rising role, more focus on institutions' social positions, need for digital smarts, and data privacy regulation demand attention.

New Year – New Marketing Strategy

Image Works Direct

With the approach of a new year comes the opportunity for a fresh approach to marketing. Don’t just redo what you’ve done before. Explore new worlds of possibilities this year! There may be more – and better – ways to reach your target audience than you’ve considered in the past.

New Email Habits & Trends Demand Fresh Financial Marketing Strategies

The Financial Brand

The post New Email Habits & Trends Demand Fresh Financial Marketing Strategies appeared first on The Financial Brand. Digital MarketingEmail continues to reign, but banks and credit unions must improve quality before artificial intelligence and more boot them to spam.

Three Marketing Strategies To Boost Credit Card ROI

The Financial Brand

Financial marketers can grow their credit card portfolio by targeting the right cardholders with onboarding communications and data-informed promotions. The post Three Marketing Strategies To Boost Credit Card ROI appeared first on The Financial Brand.

Top 10 Email Marketing Strategies

The Financial Brand

The strategies that make email the most powerful digital multichannel strategy for financial marketers. Direct Marketing Digital Banking Report digital marketing Digital Selling email video marketing

Four Things Banks with Limited Advertising Budgets Can Learn from the Starbucks Marketing Strategy

ABA Community Banking

Starbucks uses new media to leverage a global brand in local markets Bank Performance The Economy Financial Research Feature Management Financial Trends Performance Customers Community Banking Feature3 Commercial. 1Community Banking

54 Statistics & Trends That Will Shape Digital Marketing Strategy

The Financial Brand

Over 50 digital, mobile, social, email and content trends that will influence your marketing strategy in digital channels. Digital Marketing

10 Digital Marketing Strategies For Your Next Mortgage Campaign

The Financial Brand

To capitalize on the ripe mortgage and refi market, you need to be thinking about implementing these 10 digital marketing strategies. Online/Digital Product Marketing home loans mortgages

5 Ways to Integrate Life Stage Solutions Into Your Marketing Strategy

The Financial Brand

Here are five ways banks and credit unions can build their marketing strategy around life stages and the value/benefits their products deliver. Marketing Strategy

Getting C-Level Buy-in for Your Content Marketing Strategy

The Financial Brand

Financial marketers may appreciate the significant role content plays in a digital marketing strategy. Digital Marketing content marketingBut what about CEOs and CFOs? Do they understand it?

8 Steps Effectively Measure Your Digital Marketing Strategy

The Financial Brand

A digital marketing measurement system is not simply about building a reporting dashboard. Here's how to build the right strategy. Digital Channels

Content Marketing Strategy: Clickbait vs. the Curiosity Gap?

The Financial Brand

Marketers must make banking more tantalizing, with a digital advertising strategy built around strong content and sizzling hot headlines. Marketing content marketing

4 Marketing Strategies for a Thriving Mortgage Lending Program

The Financial Brand

Key concepts for building a 1:1 mortgage marketing program in today's digitally-driven world. Product Marketing home loans mortgages

Why FIs Are Laser-Focused On Corporate Credit Innovation

PYMNTS

While the overall pace of innovation has cooled somewhat over the past two years, as FIs have been slower to market with new products, they are increasingly channeling their energies into tried-and-true product lines.

4 Factors to Consider When Crafting Your Credit Card Marketing Strategy

The Financial Brand

But what consumers want in their credit cards — and how they should be marketed — has changed. The post 4 Factors to Consider When Crafting Your Credit Card Marketing Strategy appeared first on The Financial Brand. Product Marketing credit cardsCredit cards are consumers' favorite payment method.

7 Reasons to Use Infographics in Your Content Marketing Strategy

The Financial Brand

Marketing Busting through the clutter isn''t easy, especially for banks who aren''t known for engaging content. That''s where infographics come in.

Why Drive, Not Size, Is Key To FI Innovation

PYMNTS

Today, small banks are more aggressive and ambitious in their innovation strategies than medium-sized and large FIs. In fact, more than 40 percent of small banks aim to be first to market with their innovations, a twofold increase from 2017 that surpasses that of larger banks.

Content Marketing Strategies for Social Media Success in Banking

The Financial Brand

Digital marketing trailblazers tell financial institutions how to fully leverage social media content and respond in real-time with an "always-on" strategy. Digital Marketing content marketing LinkedIn

Make No Mistake: 5 Tips to Get Your Content Marketing Strategy Right

The Financial Brand

Content marketing is hot. Digital MarketingBecause it works. Here's how banks and credit unions should create their own culture of content.

4 Tips for Developing a Successful Digital Marketing Strategy

The Financial Brand

Four marketing leaders in the financial industry share their insights to help you forge the right digital strategy and find success. Digital Marketing

Seven Most Effective Digital Marketing Strategies for Banks My article in Journal of Digital & Social Media Marketing

Matt Wilcox Pro

I’m honored that Journal of Digital & Social Media Marketing has published my article, “The Seven Most Effective Digital Marketing Strategies for Banks.” You’ll find it in Volume 3, Number 4 (Winter 2015-16). A quarterly publication, the Journal is advertising-free and peer-reviewed, meaning that an expert panel vets every article. I can tell you from

7 Ways to Align Your Financial Institution’s Website and Marketing Strategy

The Financial Brand

Here are seven ways to optimize bank and credit union websites to ensure they support marketing strategy and achieve business objectives. Websites

Why You Must Make Mobile Advertising The Cornerstone of Your Digital Marketing Strategy

The Financial Brand

Banks and credit unions can’t afford to ignore marketing on mobile devices any longer. Mobile & Tablets

Do Your Checking Accounts Undermine Your Marketing Strategy?

The Financial Brand

Does your lineup of checking products align with your marketing plan? Product MarketingTake this seven-question quiz to find out.

Does Marketing Have a Seat at the Table in Your Bank or Credit Union?

Gonzobanker

Marketing needs to go beyond execution and make a more strategic contribution. The title of a recent Financial Brand article asks the question, “Are Financial Marketers Worthy of C-Suite Status?” Marketing’s Strategic Impact. Five Traits of High-Impact Marketing Departments.

Connecting with Customers in a Wireless World

Breaking Banks

Customer Experience Marketing Strategy Mobile Mobile BankingBanks frequently claim their unique competitive advantage is their relationship with their customers. How do you build relationships in an increasingly saturated world and one where face to face interactions are less frequent.

Connecting with Customers in a Wireless World

Breaking Banks

Customer Experience Marketing Strategy Mobile Mobile BankingBanks frequently claim their unique competitive advantage is their relationship with their customers. How do you build relationships in an increasingly saturated world and one where face to face interactions are less frequent.

Meet Perficient’s Chief Strategists: Allison Fries

Perficient Financial Servies

A strong go-to-market strategy is essential for successfully bringing new products or services to customers who need them. Allison Fries: As Chief Strategist, I specialize in go-to-market strategy and implementations. Why does a go-to-market strategy matter for businesses?

Informed Delivery. The most valuable tool from the Postal Service since the Pony Express.

Long Lasting Ideas

Every morning, my friend Sid Haas, a veteran marketing executive in Peru, Ill., at Bank Marketing Strategy + Ideas. bank marketing strategy Informed Delivery USPSchecks his e-mail, and gets a notification from the U.S.

Tools 87

Advice and Paper Pushing in Banking will be Killed by AI

Banking 4 Tomorrow

Advice Blogs Customer Experience Economics Engagement Banking Future of Banking Marketing Strategy Product Origination Risk advice AI Artificial Intelligence Bank Teller Financial Advisor Insurance Assessor Loan Officer Oxford University

Four Tips to Boost Content Marketing

ForwardBanker

Content marketing is the practice of sharing information with and educating consumers instead of selling to them. The post Four Tips to Boost Content Marketing appeared first on Deluxe FI. Consumers have access to volumes of information, any time anywhere.

Are Banks Missing the Mark on Message?

Gonzobanker

I received a “personalized” email last week titled 5 Savings Strategies for Your Down Payment. Strategy #5 on the list was: “You may need to make more money.” Let’s define delivery here as the way the customer interacts with sales, marketing and service processes across the bank.

Learnings from the Main Stage at DX18

ForwardBanker

DX18 brought together leading industry experts as well as treasury management, marketing, and retail executives responsible for market growth.

Maine 106

The Data-Centric Organization: Overcoming the Challenges We All Face

ForwardBanker

If you are in marketing today, you’ve likely seen first-hand how powerful data is for marketing. At Deluxe, we’ve had a first-row seat to the evolution of data-driven marketing.

Data 97

Powerful New Signals for Financial Marketers From Millennial Segment

The Financial Brand

The post Powerful New Signals for Financial Marketers From Millennial Segment appeared first on The Financial Brand. Featured Content Marketing StrategyChallenge and opportunity define this huge generation.

Surprising Reasons Why Consumers Would Switch Banking Providers

The Financial Brand

Knowing why they might move helps marketers retain their customers and snatch rivals'. Marketing StrategyPeople don't lightly change financial institutions. The post Surprising Reasons Why Consumers Would Switch Banking Providers appeared first on The Financial Brand.