William Mills

JANUARY 18, 2018

This is where utilizing marketing automation software can make the biggest impact on your lead generation program. Marketing automation software is a powerful tool for gathering leads and nurturing them through the sales funnel.

eBook 41

eBook Marketing Automation Marketing social media 41

William Mills

AUGUST 23, 2018

With the help of a marketing automation system, you can track a wide variety of activities your leads are taking with the content on your website and use this information to better understand where they are in the buyer’s journey. But how do you know when they’re ready?

How To 42

How To Strategy Case Study Marketing 42

Payments Source

JANUARY 1, 2018

Not surprisingly, 36% of marketers surveyed indicated that they are likely to spend to address the issue of bad data. CASE STUDY] Data-Agnostic? The pain of bad data is widespread and acute , as 30+% of data decays every year ( not including user error). We expect to see this spend occur in 2018.

Trends 72

Trends Customer Experience Survey Data 72

William Mills

NOVEMBER 1, 2016

For your marketing and PR teams? Gartner just released its 2016-2017 CMO Spend Survey , an annual study that looks at how much marketing leaders are spending and on what. Content marketing. Marketing automation. But what about technology spending for your CMO? Content management. Content creation.

Technology 40

Technology US Customer Experience Marketing 40

William Mills

JULY 12, 2016

Today’s buyer relies heavily on thought-leadership content, product reviews, case studies and peer recommendations that marketing teams develop to attract and nurture prospects and, ultimately, drive profitable customer action.

Marketing 40

Marketing Case Study Marketing Automation Fintech 40

CB Insights

APRIL 24, 2018

We look into how stores are being transformed into showrooms, community gathering spots, and even event spaces as retailers leverage the physical store as tool for brand marketing. Automation and why it matters: Yes, cashier-less stores are novel and attract attention, often winning splashy headlines.

Retail 59

Retail Trends Technology Branding 59

FICO

DECEMBER 15, 2020

Duguid before the end of June 2021, I believe the court will not only provide some clarity on what an ATDS is but, in doing so, will further facilitate the use by banks and other businesses of legitimate, non-marketing automated or prerecorded voice and text messages to the mobile phones of customers who have the provided requisite consent.

Policies 52

Policies Washington DC Regulation 52

FICO

OCTOBER 23, 2019

This highlights an opportunity that exists for credit unions and smaller lenders in the market to use technology to level the playing field. Similarly, Greenberg shared a case study involving a major European bank and management consultants McKinsey.

Customer Experience 40

Customer Experience Case Study Analytics Marketing 40

FICO

OCTOBER 23, 2019

This highlights an opportunity that exists for credit unions and smaller lenders in the market to use technology to level the playing field. Similarly, Greenberg shared a case study involving a major European bank and management consultants McKinsey.

Customer Experience 40

Customer Experience Case Study Analytics Marketing 40

FICO

OCTOBER 23, 2019

This highlights an opportunity that exists for credit unions and smaller lenders in the market to use technology to level the playing field. Similarly, Greenberg shared a case study involving a major European bank and management consultants McKinsey.

Customer Experience 40

Customer Experience Case Study Analytics Marketing 40