Jumpstart Your Platform Selection and Avoid Lengthy RFP

Perficient

As you start to research what’s available in the market, you find that there are hundreds of potential systems, all at different price points and all that claim to be the best solution.

2018 Top MarTech Trends: Top Pain Points and Spending Priorities for CMOs

Payments Source

And what are the existing and emerging technologies that marketing teams will be spending more on in 2018? Whether you sell into the Marketing Department or you are marketer, check out our predictions for marketing spend in 2018, based on trends from year-over-year survey results. This wealth of data comes from DiscoverOrg’s own primary research based on surveys conducted with mid- to high-level professionals in the Marketing Department. Marketing CRM solutions.

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Foursquare Makes Software That Leverages Location Available To Third-Party Apps

PYMNTS

In an effort to help developers and marketers offer their services to consumers at the right time and place, Foursquare has introduced Pilgrim SDK, a software development kit that can help third-party apps study and leverage the location of its users, sending them notifications anywhere in the world. Pilgrim integrates with marketing automation software such as Urban Airship, Appboy, Localytics, mParticle and others.

Financial Brand Forum 2018: 7 Takeaways in 7 Minutes

Gonzobanker

Financial Brand Forum , an exponentially growing event now in its fifth year – targeted at the morphing worlds of financial marketing, sales and service – is a well-oiled machine with several coats of highly buffed wax. Even industry print veteran Harland Clarke was largely talking about supporting digital with direct marketing, fulfillment and call center support. Marketing automation provider Marquis and its clients were talking up execution capabilities from its recent DocuMatix.

William Mills Agency Adds Mary Curtis, Angelo Jones, Alyssa Maker, Jacob Hamilton

William Mills

William Mills Agency , a premier financial public relations and content marketing services company, has hired Mary Curtis as senior account agent; Angelo Jones as account associate; Jacob Hamilton as account coordinator; and Alyssa Maker as digital marketing coordinator. As digital marketing coordinator, Maker handles marketing automation software, social media, web development and blogging services for clients and the agency.

PR and Content Marketing go together like Bonnie and Clyde

William Mills

PR and content marketing are the answer to your fintech brand awareness and lead generation woes. Recent studies by Goo Technologies suggest that 82% of Americans ignore online ads. So, as a marketer what should you do? Recent studies in North America suggest that positive editorial coverage generates up to nine times more visibility than paid advertising. Content marketing provides companies the unique opportunity to write and distribute their own educational content.

Study 40

The Power of Lead Nurturing: How To Build Stronger Relationships and Close More Customers

William Mills

Lead generation is a key goal in every company’s marketing strategy, but focusing all of your attention on generating leads may actually cause you to miss out on opportunities. Blog Marketing hubspot Lead Generation

Maximizing Your Website to Generate Quality Leads

William Mills

Marketing has evolved over the years from strictly brand awareness to include more lead generation and sales nurturing activities. This has resulted in increased pressure to show return on investment (ROI) for marketing efforts, resulting in a push to gather highly qualified leads through inbound marketing, advertising, direct marketing and special events/industry conferences. Marketers that calculate ROI are 1.6

eBook 48

Content Marketing Closes the Loop Between Marketing and Sales

William Mills

With the evolution of content marketing, today’s buyers are not relying solely on the assistance of salespeople in the same way they have in the past. Today’s buyer relies heavily on thought-leadership content, product reviews, case studies and peer recommendations that marketing teams develop to attract and nurture prospects and, ultimately, drive profitable customer action. Today’s selling and customer acquisition process is changing.

PSA: Technology Is For Us Too, CTOs Aren’t the Only Ones with Tech in Their Budget

William Mills

We mostly expect CIOs and CTOs to expand their technology infrastructure each year, even if modestly, to address new industry challenges, widen their growth potential or enter into new market opportunities. For your marketing and PR teams? Gartner just released its 2016-2017 CMO Spend Survey , an annual study that looks at how much marketing leaders are spending and on what. A true academic by trade, he currently oversees the marketing strategy for the Wilmington, N.C.-based

30+ Best Marketing And Tech Blogs To Follow In 2017 – Part 2

PYMNTS

Currentschoolnews is a subsidiary school news portal with an aim of providing useful and valuable information about Higher Institutions, Scholarships, Study-abroad, Jobs, Sport, Tech, Health and much more to students at all levels of education – Undergraduate, Masters, Doctoral and Post-doctoral levels. Get latest insights, tips and advice on wide range of topics such as Web Designing, Digital Marketing, News & trends and more. A bolt-on digital marketing blog.

Finding Business Success Through Customer Engagement

FICO

Of course, we are not the only ones talking about how to be successful at customer engagement, which is why I decided to take I recently read a book by marketing thought-leader Paul Greenberg ( @pgreenbe ) called “The Commonwealth of Self Interest: Business Success Through Customer Engagement”. They regularly achieve high Net Promoter Scores for their personalized service and yet they only hold 7 percent of the market. Putting customers at the core is a business fundamental.

Finding Business Success Through Customer Engagement

FICO

Of course, we are not the only ones talking about how to be successful at customer engagement, which is why I decided to take I recently read a book by marketing thought-leader Paul Greenberg ( @pgreenbe ) called “The Commonwealth of Self Interest: Business Success Through Customer Engagement”. They regularly achieve high Net Promoter Scores for their personalized service and yet they only hold 7 percent of the market. Putting customers at the core is a business fundamental.

Finding Business Success Through Customer Engagement

FICO

Of course, we are not the only ones talking about how to be successful at customer engagement, which is why I decided to take I recently read a book by marketing thought-leader Paul Greenberg ( @pgreenbe ) called “The Commonwealth of Self Interest: Business Success Through Customer Engagement”. They regularly achieve high Net Promoter Scores for their personalized service and yet they only hold 7 percent of the market. Putting customers at the core is a business fundamental.

Surviving The Retail Apocalypse: The Technologies And Trends That Can Help Brick-And-Mortar Thrive Again

CB Insights

Retailers are leveraging technology, such as artificial intelligence and augmented reality, to enhance operational visibility and personalize their customer service, a new necessity in fast-changing and demanding consumer market. We look into how stores are being transformed into showrooms, community gathering spots, and even event spaces as retailers leverage the physical store as tool for brand marketing. Kohl’s can move into smaller markets where a larger store may not fit.