article thumbnail

Why Commerce Should be the Key to Your Digital Transformation

Perficient

A digital transformation journey is effective for businesses because it is rooted in commerce and investing in commerce throughout a digital transformation will have a direct impact on your business and its future, starting with your go-to-market strategy. Your Go-To-Market Strategy is the North Star.

article thumbnail

Join Perficient at the Automotive CX Summit Series!

Perficient

Our very own Nate Bauer , director – digital marketing consulting, will be moderating the panel: Analyzing Media Coverage Across Channels to Uncover Actionable Intelligences. Nate has spent the majority of his career focusing on developing digital marketing strategy-led solutions. Transformation, Leadership and Retention.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Ecommerce is Dead, Long Live Digital Commerce

Perficient

Is your current go-to-market strategy really working for your customers, or are you forcing them to do business the way you want them to do business? Having the Right Technology. It’s difficult to meet the expectations of a B2B buyer without all the right technologies and systems supporting the experience.

Resources 340
article thumbnail

Magento Powers Xenon arc B2B Marketplace For SMBs 

PYMNTS

Magento continues to demonstrate clear leadership in eCommerce platform development, execution and expertise as we seek to eliminate operational friction and create the best possible omnichannel buying experience for our customers.”. Go-to-market strategies must appreciate the unique needs of these often-underserved customers,” Warburg said.

article thumbnail

FICO Women Leaders: Sharing Our Insights and Success

FICO

I founded a FICO Women Leaders initiative that uses networking and the power of community to help women succeed as leaders in a highly complex technology firm. FICO has customers worldwide, and I am intent on increasing opportunities for women in technology and financial services. Join us there!

article thumbnail

Bankers Are Navigating a Brave New World with Mergers and ESG

Gonzobanker

We see bank leadership earnestly working through the spirit of ESG in dozens and dozens of boardrooms across the country, and we are bullish that corporate and workplace leadership will be a catalyst for positive change. Banks are embattled between margin compression and technology disruption.

article thumbnail

Finastra welcomes Lynne Biggar to Board of Directors

Bobsguide

Most recently, she was Executive Vice President and Global Chief Marketing Officer at Visa, where she led the organization’s global brand and marketing strategy, including all consumer, B2B, and B2B2C marketing activities that advanced Visa’s brand and business goals. She is also an Independent Board Director at Voya.