Being good at your business isn’t enough. There, I’ve said it. In order to compete, you need to go way way way beyond good. You need to go way way way beyond great. You need to go way way way beyond excellent. In fact, you need to reach the realm of the ABSURD! But doesn’t ABSURD! mean crazy or insane? Sure, if you only use it in negative contexts. But ABSURD! has another meaning and we’re going to redefine it.

How so? Well, for one, consumers simply don’t accept mediocre (that is, good) anymore. They want fabulous, ground-breaking, and out-of-this-world. If you don’t believe me, listen to the consumers themselves. They’re telling us exactly what they expect – they’re talking to the press, they’re talking to your competitors, and they’re even telling you. But are you listening? If you are, you know that they want absurd!

Here are 4 things that should be ABSURD! at your organization.

Commitment – Absurdly committed professionals are top of the line, hard to get, and even harder to keep. They have a definite outcome in mind when they start out. The very act of committing to a task or initiative is sacred to them. They treat commitments very seriously and they are at their best when teamed with like-minded colleagues.

Work Ethic –An absurdly unwavering work ethic is something to be celebrated. Shortcuts aren’t acceptable because something will be missed. Something is always missed. Solid action plans and the tasks contained therein provide a roadmap to the realm of the ABSURD!

Flexibility – We’ve been using the word ABSURD! so far as a positive and powerful descriptor. Now, let’s take a look at something that can be absurdly bad – that is, not being flexible with planning. You want your people to be ABSURD! about providing service, innovating, and working hard. But you also need them to understand that flexibility is necessary – especially when making plans and decisions for large organizations. So to not be flexible is well, absurd – in a very bad way!

 Professional Development – The absurdly talented professional doesn’t relax for too long after accomplishing something big. Sure, they are proud of their achievements but there is always something inside that nags them to do more, learn more, create more, and be better. The absurd professional has a strong desire to keep learning. And they approach their learning in such a way that not only will they possess even more knowledge about their disciplines but also acquire knowledge about other ones. Then the absurd professional will think of ways to incorporate one set of knowledge into other sets to maximize efficiency. After all, the absurd professional understands that everything is interdependent. So why not create ways for people to work together at an even higher, more absurd level?

You’ve probably noticed that the word ABSURD! and its variations are highlighted throughout the article. There’s a reason.

SOMETHING ABSURD! IS COMING from us here at Your Full Potential, LLC. Stay tuned!