Niche markets represent a huge opportunity for the financial services industry in America. From college students and women to communities of color and low-to-moderate-income households, niche populations have specialized financial needs – but they often underutilize many valuable financial products and services.
How can you better connect with these consumers? And how can you avoid the hidden obstacles to gaining their trust and their business?
Lynnette Khalfani-Cox, The Money Coach®, will answer these questions and more – giving you insights into the consumer mindset along with proven strategies for nurturing trust and client- building in underserved markets. You'll also learn how to:
- Discover the unspoken and hidden reasons why many people in niche markets “opt out” or decline to fully participate in the traditional financial ecosystem
- Understand how your own approach to niche markets is likely lacking – and at worst, could be excluding or driving away your target clients
- Implement best practices for engaging with and converting members of niche populations into clients
February 21, 2023 at 9:30 am PST, 12:30 pm EST, 5:30 pm GMT