This post is part of our live coverage of FinovateSpring 2015.

NAMU is on stage now. The company’s “social spending behavior algorithm” helps FI’s better engage their customers.

NAMU delivers a new standard in mobile banking by implementing new and intelligent behavior modeling, which focuses on customer behavior and digital experiences. All of this is based on a patent-pending “social spending behavior algorithm.” The product highlights include: highly visual user experience, Google-like search through the customer’s entire transaction history and across all banking products, new data organization, contextual, personal, and relevant permission-based advertising of targeted offers, promotion, and loyalty services to consumers as well as a virtual personal branch. For each bank, NAMU connects easily to many complex banking systems with a centralized API and data-centric architecture.

Presenters: Thomas Ko, co-founder and president, and Piotr Budzinski, co-founder and CEO

Product Launch: November 2014

Metrics: Early start-up phase, raised $200,00 from two angel investors; 10 employees
Product distribution strategy: Direct to Business (B2B), through other fintech companies and platforms

HQ: Mahwah, New Jersey
Founded: February 2014
Website: namuapp.com
Twitter: @namuapp