A social media meditation on balance and focus

CU Insight

What does any of this have to do with social media, you’re probably thinking…okay fair enough. Think about your brand’s social media strategy as the water and the results you want to shape as the carved-out rock formations. Social Media Balance.

How Eagle Community CU harnessed the power of social media for good

CU Insight

By September 1 they had an overwhelming winner – Connecting Hands , of Placentia, receiving more than 2,500 votes, all through online and social media sharing. We had a great deal of social media engagement during the Back-to-School drive,” said Beach. “We

What are some key credit union table top exercises?

CU Insight

Table top exercises enable you to work through what would happen in a similar situation, and set clear expectations for each employee’s roles and responsibilities. Eventually, you can run a table top exercise before you do your Disaster Recovery (DR) test.

Two exercises to help your credit union tell a better digital story

CU Insight

This exercise you have completed has not been done in vain. Asking for recommendations via social media. When using these exercises in our engagements with clients, the same patterns emerges.

A banker’s guide to Facebook’s new advertising rules

BankThink

Banks will likely continue to exercise caution in the wake of Facebook's announcement that it’s restricting the way providers of housing, employment and credit advertise on its site. Social media Digital marketing Race discrimination Age discrimination Facebook Forrester Research

The $5B Midterm Elections And The Big Costs Of Big Data

PYMNTS

But the data gathering exercise isn’t even close to finished yet. But the social network has also committed to being more transparent about political ads, making it possible for users to see how much was paid for them and who did the paying.

Credit union ‘jump starts’ staff passion for Hispanic member service with immersion exercises, training

CU Insight

Coopera’s staff took us through an immersion exercise where we went to a local market for lunch,” said Jakubowski. “We The post Credit union ‘jump starts’ staff passion for Hispanic member service with immersion exercises, training appeared first on CUInsight.

Virginia Community Banker: LinkedIn Has Business Development Potential

Independent Banker

When it comes to social media, Bruce Gemmill, senior vice president of John Marshall Bank in Reston, Va., Gemmill has been on the social site for about eight years and was invited by other colleagues to join up. By Ann Chen. Tips from Bruce Gemmill on Fully Using LinkedIn.

Black Friday credit union marketing exercise: get to the malls

CU Insight

This exercise can be done in a few ways. Marketing/Social Media Black Friday Buy Cash Credit Unions Marketing Members Mobile payments shop by: James Robert Lay. You have a choice to make on Black Friday. Sleep in and eat leftover turkey. Or hit the malls early and wait in line. If you are planning to grow your credit union in 2015, make sure to set your alarm. When was the last time you spent time talking to consumers?

Interested in loyalty? Make it easy

CU Insight

Managing career, school, kids, exercise, housework, charity, and community involvement takes a lot of energy. We are a busy society. When you ask people how they are doing, you can be sure that you will hear, “I’m busy” early on in the course of the conversation.

It’s not you, It’s my line width

CU Insight

It’s because you need to start exercising. Exercising your use of ideal line widths. Far be it for me to dictate your relationship with your favorite word processor. Go on, keep your margins at the safe 1 inch. It’s not as if you’re putting text there anyway.

Have we reached peak social? This is good for credit unions

CU Insight

If you work for an organization that has a brand presence on social media, how much do you consider it your job to be a part of that community? People are officially over the “more is more” trope when it comes to social media. The post Have we reached peak social?

Five lies credit unions tell themselves

CU Insight

Then go through this exercise with everyone else on your team and realign your strategy and execution based on those strengths and weaknesses. Community Credit Unions Management/Leadership Marketing/Social Media Amanda Thomas Leadership Management TwoScore

Why my credit union Is no longer my PFI

CU Insight

Banking shouldn’t be an exercise in compromises and hassles, yet that was what it had become. Community Management/Leadership Marketing/Social Media Personal Finance CU Geek Joe Winn Leadership Management Marketing Social Media

A blogger’s blog about blogging

CU Insight

Thanks to Facebook, Instagram, Twitter, Snapchat, YouTube and every other social media platform out there, many people (millennials in particular) have completely bought into the idea that all their thoughts are worth sharing and that the world will respond. Marketing/Social Media Technology blogging Martina Allen Social Media technology Your Marketing Co

The 30-minute marketing plan

CU Insight

Unfortunately all too often credit union marketing professionals are bogged down with compliance burden, social media, public relations, event planning, analytics, and all of the day-to-day tactical work that comes with running their departments.

“Hack” your way to creative solutions at your credit union

CU Insight

Follow companies that inspire you on social media. Most importantly – don’t pass judgment during an exercise like this. Community Management/Leadership Marketing/Social Media Leadership life hack Liz Gastner Management Marketing Social Media TwoScore

Strategy takes initiative

CU Insight

Strategy is no different than those of us that are embarking on diets, starting to exercise or eating healthier as part of our New Year’s Resolutions. Management/Leadership Marketing/Social Media Management Marketing Marketing Strategies On the Mark Strategies organizational strategies

Does your credit union really have a member-centric culture?

CU Insight

Definitions of culture at dictionary.com include, “the behaviors and beliefs characteristic of a particular social, ethnic or group.” Tactically, this can occur through emails, blog postings, newsletters, team-building exercises or other activities.

Everything matters in member experience – even automation

CU Insight

This agency could definitely have benefited from a journey mapping exercise to see what their customer experience was really like. Marketing/Social Media Member Service Colleen Cormier Marketing Member Experience On the Mark Strategies

Intelligent credit union branding

CU Insight

In addition to the opportunity for students and schools to exercise and promote academic prowess, the business community also finds Hi-Q attractive. We [FMFCU] felt it was vital that this academic program continue,” said Rick Durante, Director of Corporate Social Responsibility. Community Management/Leadership Marketing/Social Media Credit Unions DelcoHiQ FMFCU Kiara Kidd Leadership Lorraine Ranalli Management New Horizons Credit Union

Millennials (and more) in a time machine

CU Insight

” Leave the social media, mobile banking, and other technology-based solutions on the table. What can you learn from this exercise? Market to Millenials! Market to Gen Z! Are we repeating what has been done time and again?

Dodo birds and you: Why credit unions might face extinction

CU Insight

Of course, this exercise in comparison is just that — an exercise. Again, meet your members where they are – and where they are today is online via social media channels. Establish a social media beachhead for your credit union and use it to both listen to and interact with your members and potential members. Marketing/Social Media Change Credit Unions efficient Jeff Kjoller Marketing Members potential Social Media

All you need is brand

CU Insight

Not trying to copy the competition; rather – discovering who your credit union is and what your credit union is about during a series of deep-dive brand identity exercises. Community Management/Leadership Marketing/Social Media Branding Leadership Management Mark Arnold Marketing Social Medi

Five ways to use guided selling to enhance your credit union website

CU Insight

Use this product positioning exercise with your team to determine how your products are positioned against your top three competitors. The digital path to most credit union website product pages involves navigation bars, drop-down menus, and secondary pages.

Be ready to win with Generation Z

CU Insight

Gen Z is “aware of their personal brand, and have seen older Gen Yers screw up by posting too openly” on social media. Consequently, they exercise caution and value privacy.

Does your brand need a refresh?

CU Insight

That image is then communicated through all media and aspects of the credit union experience to engage members with all five senses. This exercise is about exploring your brand on a deeper level and providing insight into some of its strengths and weaknesses.

People will talk…tweet, snap, and more – Part 2

CU Insight

At this point, I can go into the talk on embracing social media, empowering your staff, and championing your most loyal members. What you need to understand is that the social side of the technical evolution is not a fad. Need to get out and exercise with a digital reward? Even though I don’t use the social aspects, I do understand the idea of being disconnected from some people by being connected. Welcome to part two of the Two Peoples series.

The cyber security threat landscape in financial services

Insights on Business

An increasing number of attacks on payment systems are using phishing attacks and social engineering to find out which employees have access to payment systems. He outlined four key steps to effective implementation: Exercise and test your strategy and plan. It takes a long time to produce a proper exercise. ” Meshell wrapped up the presentation saying, “Every six weeks there is an IBM cybersecurity response exercise for senior executives to drive awareness.

To increase loyalty, prioritize what your members love

CU Insight

My husband and I recently had the opportunity to exercise our loyalty as customers when we took a trip to Florida. Marketing/Social Media Jennifer Reynold Loans loyalty Marketing Member Loyalty Member Satisfaction

3 ways to manage your media consumption

CU Insight

Today’s theme was mindful consumption of media. Countless news sources and social media feeds, available 24/7 on smart phones, all compete for our attention. Limiting media consumption isn’t easy. Practicing mindfulness is a popular New Year’s resolution this year.

Build-A-Bear Succeeds So Hard They Fail

PYMNTS

Unless, of course, that crowd is too big to serve, in which case, life goes from a successful day at the shop to an exercise in controlled anarchy — particularly if the crowd has to be turned away without completing their desired purchases. Long lines formed even before stores opened, and eventually, at about 11:30 in the morning, the company issued warnings on social media that it would be limiting participation in the event across all its locations, citing safety concerns.

Turn transformation into differentiation

CU Insight

If not, get the team to work through the very valuable exercise of crafting your vision statement. Community Industry News Lending Marketing/Social Media Marketing Paul RobertRecently while working through strategic planning gigs with credit unions, senior executives and Boards have been grappling with three critical areas of focus: delivering consistent, optimal member experiences; becoming more efficient, and getting teams working together better.

What would your members say?

CU Insight

A third grade teacher in Denver did this exercise with her students. It was a moving exercise, and offered valuable, if heartbreaking, advice to the teacher. Do you see how this exercise could be of value for your credit union? Imagine a room filled with your members.

Books, Bobbleheads, Biscuits and your brand

CU Insight

This brand pillar came to light during a recent mystery shop exercise for a client as part of a larger marketing audit partnership. Marketing/Social Media On the Mark Strategies Taylor W.

Strategic Innovation Institute’s ‘red lens’ gets magnified

CU Insight

At Stanford, we discussed the value of engaging our teams in positive exercises like pre-mortems, which involve imagining that a project has succeeded or failed, and then working backward to determine what potentially could lead to the failure.

Strava’s Journey From Fitness App To Fitness Ecosystem

PYMNTS

In some ways, Strava is a very much like any social media platform, albeit with a slightly narrower focus than most. Founded as an online portal for bicycling enthusiasts in 2009, Strava it bills itself as “the social network for athletes,” has taken in $70 million in funding and has “tens of millions of active users,” according to CEO James Quarles. It is getting very serious about the larger social media play and the ecosystem it hopes to build around it.

A call to action to reduce credit union website calls to action

CU Insight

And for those needing guidance in this exercise, we’ve outlined a few steps for you to follow: Use Quirktools’ Screenfly to determine how many calls to action a user can see at a specific screen resolution. An Exercise in Simplifying Consumer’s Choices.

Big Tech Increasingly In Regulators’ Spotlight — And Crosshairs

PYMNTS

Laws would mean the social media giant would have to get user consent to access the data that is in turn used by Facebook’s advertising customers. It’s been a whirlwind few weeks — OK, make that months — for big tech firms as regulators look ever more closely at business tactics.

What is your “one thing?”

CU Insight

When answered honestly, it’s is a difficult and soul-searching exercise. Marketing/Social Media cacophony Credit Unions marketplace On the Mark StrategiesDo a quick Google search for credit unions in your hometown.

What will you stop doing in 2016 so you can grow?

CU Insight

Social media channels. Not exercising. If going through this exercise makes you feel uncomfortable, that’s good. I always get excited about a new year. There are always new things to learn and new projects to kick off.

Seven DOs and DON’Ts of branding

CU Insight

We should DO chores to take care of our house, we should teach our kids right from wrong and we should exercise and eat healthy. Marketing/Social Media Branding DOs and DON'Ts Mark Arnold MarketingIn life there are things we should do and things we shouldn’t do. We should also make sure we DON’T eat junk food at every meal, we don’t violate traffic laws and we don’t watch too much mindless TV. It’s the same way with branding.

Onsite CO-OP THiNK: Top 10 Takeaways From Day 2

CU Insight

Social media can be our biggest, most powerful ally if we will only take advantage of it. Exercise empathy.