The Elephant in the Room: Branches
Jeff For Banks
OCTOBER 13, 2011
'In keeping up with industry reading it is clear to me that we, as an industry, are perplexed at what to do about branching. The recently released FDIC Summary of Deposits showed the second year of branch decline. The most recent ABA study on delivery channel preference showed online banking eclipsing branch transactions for the 55+ set. That''s right. old people letting their fingers do the walking.
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