In Pursuit of Return on Equity
Jeff For Banks
JANUARY 3, 2012
'When performing ratio analysis to determine a company''s profitability we should remember that a ratio has at least two data points: a numerator and a denominator. It doesn''t matter if it is banking, retailing, or widget making. In banking, the standard profitability ratio has long been return on equity (ROE). That is. until the financial crisis of 2007-08.
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