Customer Profitabilty in Banking: Do you do it?
Jeff For Banks
SEPTEMBER 15, 2012
'According to an ABA survey (see table), I doubt it. I am speaking at the upcoming ABA Marketing Conference next week. Well, maybe not as much speaking as appearing. Mary Beth Sullivan and I are appearing as guests of Susquehanna Bank''s Susan Bergen, in an Oprah like talk show format. I suggested Saturday Night Live''s Point-Counterpoint format, but it was rejected.
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