Are Your Customers & Prospects Lovers, Haters, or Swingers?
Jeff For Banks
AUGUST 25, 2013
'I recently attended the Pacific Coast Bankers’ School at the University of Washington as an observer. Instead of observing, I went to learn from the many quality industry professionals and college professors that make up the faculty. One was Michael Swenson , a Ford Professor of Marketing at Brigham Young University. During his class, he discussed a case where the American Plastics Council (APC, now the Plastics Division of the American Chemistry Council) was trying to get people to feel better
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