Why Your Bank’s Time Horizon May Hurt You
South State Correspondent
OCTOBER 22, 2014
'If you look at the sensitivity in a bank’s budget, $1 of investment in new line of business usually doesn’t break even for two to three years. $1 invested in finding a new customer usually returns about 9%, while $1 invested in a new product is usually above 20%. This all compares to about a 40%+ return invested in improving processes (loan, branch, cash management, etc.) and about a 80% plus return spent on reducing customer churn, increasing lifetime value and/or helping cross-sell.
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