Bank Email Marketing During the Holiday Season
South State Correspondent
OCTOBER 14, 2014
'For those of you that remember our data on the seasonality of bank marketing ( HERE for those that don’t), before October 24 is really one of the last chances of the year to drive any kind of effectiveness. October 24 through November 21 st is neutral and after the 21 st you might as well light your marketing dollars on fire, as it will produce the same effectiveness.
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