How Financial Institutions Can Win Over Gen Z | FinTalk
Jack Henry
APRIL 24, 2025
In today's fast-paced digital world, Generation Z is emerging as a powerful force in the financial landscape. Studies indicate that nearly four million Gen Z consumers will open new bank accounts annually through 2026. As they begin to establish their financial independence, understanding their unique needs and preferences is crucial for financial institutions (FIs) aiming to attract and retain Gen Z accountholders.
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