Banking Strategies: Should We Look to Utah?
Jeff For Banks
MARCH 29, 2013
'If you could build a bank that delivered a 2.49% ROA, twenty three percent deposit growth that is 100% core, and zero non-performing loans, would you do it? That is exactly what Salt Lake City''s Optum Bank delivered. Over four years ago I penned an American Banker article encouraging financial institutions to specialize to develop a competitive advantage over large financial institutions that dominate our industry.
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