Best Book Ever on Word of Mouth and Direct Mail Marketing
Jeff For Banks
FEBRUARY 11, 2012
'I hope the title of this post compelled you to read its contents. If so, I suppose you are expecting me to offer my opinion on the most recent thought leadership on word-of-mouth and direct mail marketing. But I will not. Instead, I will offer you my opinion on a book whose author is not 100% known, but thought to be a Syrian from Antioch named Luke.
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