Actual vs. Perceived Value (Behavioral Economics)
Celent Banking
AUGUST 21, 2014
'Our humanity, as individuals and as consumers, continues to fascinate me, particularly as it relates to our irrationality. My dad would drive miles out of his way to save 2 cents per gallon of gas, just for the principle of it (whatever that principle was!). Behavioral economists, of course, have been onto this for years. For some accessible perspectives on the subject, try one of the following: Thinking, Fast and Slow, Kahneman, 2011.
Let's personalize your content