Cars: A Lesson in Brand Identity
Jeff For Banks
AUGUST 13, 2011
'A few weeks ago I was driving the Pennsylvania Turnpike when I noticed a sweet ride. Deep black, with flecks of blue, tan leather interior, advanced looking dash, and a pretty, well-dressed lady in the passenger seat to boot. I thought to myself, "what a handsome and successful couple". The car, as emblazoned on the trunk, was a " Genesis ". the beginning. awesome name.
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