Why Payments Personalization Is Key To Enhancing User Experience For Digital Content Platforms
AUGUST 8, 2020
Consumers have come to expect personalization in their shopping experiences, whether using online marketplaces such as Amazon and Etsy or mobile apps such as Gilt or Poshmark. Product recommendations, informed by purchase histories and preferred pay- ment methods, are becoming a standard aspect of digital checkout experiences. Online content subscription purchasing experiences are far different from that ideal in practice, however.