Four ways data can improve banks’ bottom line
Accenture
DECEMBER 2, 2021
Banks that are mastering data-driven analysis to unlock a detailed understanding of their customers are using that information to drive tenfold returns on investment. Any advantage in knowledge and strategy can be potentially crucial to increasing profits. But customer behaviors are changing so dynamically that most banks don’t get enough access to the right data when they need it, and haven’t mastered the artificial intelligence (AI) tools that can analyze and use the data they receive in
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