Sensory Branding: Right Scent, Right Time?
PYMNTS
AUGUST 1, 2020
Sensory branding is having a moment. At Dunkin’ , consumers can now buy coffee-flavored cereal. KFC would be happy for consumers to pick up a pair of chicken-scented Crocs, but they’re sold out. And McDonald’s is celebrating the 50 th anniversary of its Quarter Pounder with six candles in scents for each of its ingredients (for best results, it’s recommended to burn them all at the same time).
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