Following this announcement, customers and clients of the global video game commerce company will be enabled to access the newly integrated MTN and Airtel mobile money solutions. In addition, Xsolla also launched its Xsolla Wallet, in order to further accelerate the development of the creator economy within the video game industry.
By integrating MTN and Airtel, Xsolla aims to address the needs, preferences, and demands of customers and members in the region of Africa, where a significant portion of the population, such as Ghana and Uganda, remains unbanked and underbanked. At the same time, the initiative opens up a vast new client base by accessing MTN and Airtel’s large customer base, while also simplifying transactions for merchants and traders, who will be allowed to accept these new payment methods in a secure and efficient manner.
The strategic deal also represents an important step towards the global expansion of game developers, by utilising Pay Station’s comprehensive and safe payment options and wide market reach in order to deliver an inclusive payment experience for clients. Xsolla will also focus on its expansion plan in the region of Africa while prioritising the process of remaining compliant with the regulatory requirements and laws of the local industry.
Furthermore, the project expansion has multiple advantages, such as improved sales and conversion rates, which will take place by adopting local payment methods and making the transaction procedure more efficient and user-friendly, aligning with the needs of African gamers. In addition, the deal will deliver expanded market reach, enabling developers to connect with Africa’s diverse gaming community, and increasing their overall presence across the continent through the use of localised payment solutions. These include 1Voucher in South Africa, FawryPay in Egypt, and mobile wallets like Airtel, MTN, and Vodafone in Ghana and Uganda. The procedure of new user acquisition is also set to take place, as access to new markets will provide engagement with active gamers, fostering opportunities for revenue development and growth.
More insights on the Xsolla Wallet
Xsolla Wallet was developed through an Embedded partnership with Paysafe, as well as a card for creators collaboration with Mastercard. The solution was developed in order to further strengthen the security and efficiency of the company’s suite of tools, which address the content creators’ needs and foster a more productive environment for their creations.
Through the launch of Xsolla Wallet, the firm will continue its commitment to provide the global creator economy within the video industry with the needed tools for secure development. Xsolla will deliver Embedded Finance solutions for the video game market, in order to offer equal access for developers, creators, and individuals alike.
Developers will be enabled to leverage Xsolla Wallet in order to simplify access to Embedded Finance solutions, while also streamlining onboarding, compliance, and integrating these important aspects within the creators’ wallet accounts. The newly launched product is expected to simplify creator incentives, expand and accelerate the influence of developers, as well as ease the compliance challenges of the global market with integrated KYC and tax interview services.
Creators and gamers will have the possibility to leverage Xsolla Wallet in order to pay, get paid, and manage earnings while also developing their content into viable revenue sources.
Throughout these launches, Xsolla will focus on facilitating more secure and efficient transactions and broader market access for the game developers, as well as continue its commitments to the process of accelerating the growth of Africa’s gaming community.
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