Guess What? Black Friday Started The Day After Halloween.
PYMNTS
NOVEMBER 17, 2018
Once upon a time, the holiday shopping season had a very, very well-defined start date. The day after Thanksgiving has been known colloquially as Black Friday ever since the 1970s. But before it was known as Black Friday, it was already a nationally established custom in the U.S. to associate the end of Thanksgiving with the kick-off of the holiday shopping season.
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