SunTrust Banks' Vitale says mobile customers still want a little bit of friction
Payments Dive
NOVEMBER 15, 2019
Andy Vitale, head of user experience design at SunTrust, says creating a mobile banking expereince for customers is about learning how they use their devices both in and out of the bank. He said that customers in banking, as opposed to e-commerce, actually want a little bit of friction before they complete their transactions.
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