Using Personalization To Create Authentic Relationships in Insurance (Part 3 of 5)
Perficient
AUGUST 13, 2021
While the thought of changing policies can be daunting, carriers are throwing hundreds of millions (if not billions) into advertising budgets to make the consumer aware of ways to save by switching. As a result, the industry is experiencing a decline in brand loyalty in favor of pricing. A brand may bring a customer in the door, but pricing seals the deal.
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