Bitcoin And Dented Radishes: This Week’s Hype Penalty Box Nominees
PYMNTS
JANUARY 26, 2019
“Hype” is defined by Webster’s Dictionary as “to promote or publicize (a product or idea) intensively, often exaggerating its importance or benefits.” It is not all that hard to generate hype – there are whole ecosystems to help people and businesses create it. And a little hype can be a good thing. In a world with seemingly infinite variations on every good or service imaginable – and digital access to all of those things a tap or click away from consumers – hype can be the power to stand out i
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