According to the retail association, the business-to-consumer ecommerce industry in Germany was worth EUR 53.3 billion in 2018 and is now predicted to increase by 8.5%.
For 2019, 35% of companies surveyed expect a decrease in sales, 32% expect an increase, while the remaining 33% think the total retail sales will stagnate.
When asked about the online sales expectations of the multichannel industry, 64% expect an increase, while only 11% think these sales will decrease in 2019.
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