The $5B Midterm Elections And The Big Costs Of Big Data
PYMNTS
NOVEMBER 3, 2018
Politics is not our normal beat here at PYMNTS. But the 2018 midterms has changed our thinking, and for one reason: 2018 will be one for the record books in terms of how much is being spent on the campaign trail. According to the Center for Responsive Politics, this year will see $5.2 billion spent on the midterm elections overall. That’s less than the $6.5 billion that was spent in 2016 , only $2.5 billion of which was spent on the presidential race.
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