While Instagram shops were already available and gaining popularity amid the pandemic, new ecommerce updates will boost sales, representatives say.
The social media app will host online shopping-based events where users can easily buy the products presented and will also host weekly live stream sessions with discounts. Moreover, the app will host a series of weekly guest edit videos where top influencers can review brands and products and offer firsthand opinions, with the goal of stimulating in-app purchases.
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