The partnership translates into a mini-programme that integrates merchants into the social platform. Worldline facilitates this integration and ensures that Weixin payments are widely accepted.
In Q4 2021, Worldline extended its Weixin Pay payment solution, used in Europe since 2019, from a POS service to ecommerce, app and the min-programme. This is an in-app feature integrated into the Weixin platform that allows Weixin users direct access to a wide array of ecommerce merchants, without having to switch media, visit another website or download another app.
Worldline officials have stated that Worldline allows European ecommerce customers to integrate their mini programme into the Weixin platform. The aim is to increase customer loyalty and harness the Chinese users’ purchasing power. The company announced that they are already introducing their multi-channel mobile payment solution to retailers all over Europe.
Weixin is an ecosystem used by more than 1 billion Chinese people for all types of activities, from chatting, journaling to researching their leisure activities, all the way to shopping and payments. Under the name WeChat, Weixin is also popular with Chinese people living abroad.
Online shopping for goods from outside China grew 33.4% in 2021 and is expected to grow by 27.9% in 2022 and a further 24% in 2023.
Over 1.38 million Chinese shoppers buy products from other countries online.
More than 50% of online shoppers ordering from foreign countries were born in 1990-2000.
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