TheGuardian

NOVEMBER 20, 2022

Companies may claim to serve employees, communities and the planet – but two books show profit still comes first American CEOs are a self-assured bunch but it takes a certain level of hubris to conclude that your skills making money and climbing the corporate ladder also equip you to solve social and environmental challenges. While promising to save the world is increasingly part of the chief executive’s job description, two timely new books make clear that this grandiose notion remains little m

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The Financial Brand

NOVEMBER 20, 2022

This article How to Define the Generations: The Ultimate Guide for Marketers appeared first on The Financial Brand. This analysis ends the debate over birth years for the Silent Generation, Boomers, Gen X, Millennials, Gen Z, and Alphas. This article How to Define the Generations: The Ultimate Guide for Marketers appeared first on The Financial Brand.

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How To Marketing Millennials Analysis 34

TheGuardian

NOVEMBER 20, 2022

It’s not just energy companies that should be forced to pay back windfall gains to taxpayers Get our morning and afternoon news emails , free app or daily news podcast Discussion about a super profits tax has been focused on energy companies, which have enjoyed huge windfall gains thanks to the invasion of Ukraine. But why has there been no call for a similar tax on the banks, which gain from soaring interest rates?

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The Financial Brand

NOVEMBER 20, 2022

This article Tactics to Spark Innovative Thinking from a Disney Exec appeared first on The Financial Brand. It doesn't take an innovation lab or gobs of funding to prompt fresh thinking. Just do a few things differently. This article Tactics to Spark Innovative Thinking from a Disney Exec appeared first on The Financial Brand.

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