Hard Times For Soft Drinks As Coca-Cola Puts The Lid On Tab
PYMNTS
OCTOBER 17, 2020
Tab, shift, delete. It’s our cryptic way of conveying the hurtful news that Tab, one of America’s proto-diet colas and the “drink of beautiful people” since 1963 will shuffle off its carbonated coil as Coca-Cola goes on a diet, trimming its roster of beverage brands due to the COVID-19 shift. Tab is not alone in Coke’s beverage boneyard. The Wall Street Journal recently reported that the giant will “slash its 500 brands by more than half, accelerating an ongoing culling effort in response to the
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