Hip On HIPAA: Pushing Back to Use Patient Data
Perficient
MARCH 15, 2021
As we continue our series of posts on making HIPAA work for you, I am going to address a common problem we hear from health care marketers: “My board/boss/CMO/Legal Counsel says we cannot use patient data for marketing communications.”. This is a tough one. Truly, your board of directors and your legal counsel are going to ultimately dictate the amount of risk they are willing to mitigate in regards to using patient data for outbound communications.
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