[Podcast] What If? So What? Episode 2: What If I Convinced The CEO To Embrace Design?
Perficient
JANUARY 27, 2021
No one asked for the iPhone. Yet the experience of using it is as much of the design as the product itself. Design today goes far beyond the packaging and the product. How the consumer feels –whether good or bad – while buying and using a product is the design. In Season 1, Episode 2 of the What If? So What? podcast , host Jim Hertzeld interviews Chris Bernard, VP of User Experience and Design at CDK Global and asks “What would happen if we convinced the CEO to embrace design?
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