This Time, We Want You To Drink The Kool-Aid
PYMNTS
AUGUST 12, 2017
Kool-Aid kind of gets a bum rap. After all, it’s pretty hard to stay relevant for 90 years – in the food and drink category, no less – and yet, Kool-Aid is still going strong. It’s even flavored in much the same way as it was when Edwin Perkins first set up shop in Hastings, Nebraska in 1927. “We have a significant level of awareness,” said Andrew Louie, brand manager of refreshment beverages at Kool-Aid’s modern corporate parent company, Kraft.
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