The report illustrates the growing appeal of Islamic finance services around the world, as over half (53%) of young Muslims said they would choose Islamic banking. According to Mambu’s research, 74% of young Muslims said they want banks to make investments that align with their religious beliefs, while 75% want them to make investments that ‘do good in the world’. More specifically, almost two thirds (62%) were opposed to their bank lending to tobacco companies, and 69% would rather their banks not lend to gambling institutions.
The Islamic finance market is growing rapidly. Total assets in the sector have exceeded USD 2 trillion in recent years and are expected to reach USD 3.8 trillion by 2023. But a lack of digital services could be a major barrier to service uptake among the next generation of consumers.
According to Mambu’s research, 76% of young Muslims said the availability of online banking options is a dealbreaker. Specifically, 70% said that it’s important they can make an investment without having to see someone in person, 74% said it’s important they can access their bank’s services via a mobile app, and 80% said it’s important they can access banking services anywhere, at any time.
The Islamic banking industry is only around 40 years old and has already proven to be successful. But with younger generations set to account for three quarters of all Islamic banking revenue by 2023, the industry must listen to the demands of these digital natives, both in the Middle East and beyond.
Islamic banking is not only growing in the Middle East. There has been an explosion of Islamic fintechs globally over the last few years, with this market expected to be worth USD 125 billion by 2025, according to Mambu’s data.
The United Kingdom currently leads with the most Islamic fintechs, a total of 27 companies, followed by Malaysia with 19 companies, and the United Arab Emirates (UAE) with at least 15 companies.
The Islamic finance industry is built on a promise that products and services comply with Shariah law. It was founded on a set of moral and ethical principles that promote the public good and the belief that ‘money shouldn’t make money’ – a financial system that is interest free.
The report surveyed 2,000 millennial and Gen Z consumers globally.
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