Use This Conversion Tactic for Building Deposit Balances
South State Correspondent
FEBRUARY 3, 2025
Take a second to think about how much of your operating, sales and marketing effort is spent acquiring new customers versus growing your existing customers. If you are like most banks, 80% of your effort is not directed at increasing product usage. This could be a problem because when you look at conversion rates for bank products, the highest are in those loyal customers that already use a product they just dont use the product to its fullest extent.
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