Focus on Customer Obsession by Understanding Consumer Needs, Wants, and Expectations
Perficient
MAY 9, 2022
How close are you really to your customers? In this fast-changing consumer environment, staying close to the customer is critical. The relationship and understanding of your customer should be used to drive strategies across the entire organization. . We all get high-level behavioral segmentation studies and marketing personas, but they don’t get us closer to the actual customer.
Let's personalize your content