The Shopper’s Brain On Bargains
PYMNTS
JULY 28, 2018
Everyone loves a bargain, and there is something uniquely satisfying about not only getting whatever product one is after, but also getting it for a really, really low price. This is why so many of us have, usually in defending a purchase that someone questioned, uttered the following phrase at least once in our lives: “It’s not what I spent, it’s what I saved.”.
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