Should Grocers Go Nuts Over The Nutella Pricing Strategy?
PYMNTS
JANUARY 27, 2018
Lines to get into the store are a rare sight at any brick-and-mortar retailer these days, let alone a supermarket. That’s exactly what French supermarket chain Intermarche brought upon itself this week, however. The chain slashed prices on popular chocolate hazelnut spread Nutella and suffered Black Friday-like crowds and chaos as customers fought to stock up.
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