The round was led by FirstCry. Lightspeed Venture Partners, Premji Invest, Chiratae Ventures, SoftBank and Chrys Capital also participated in the round.
GlobalBees looks to partner with digitally native brands across categories such as beauty and personal care, home, kitchen, food, nutrition, sports, and lifestyle, with a revenue rate of USD 1 million to USD 20 million.
Besides making strategic investments, GlobalBees plans to help the brands scale and diversify their digital footprint through direct-to-consumer channels. It also plans to support product development, branding and other key activities such as warehousing and logistics.
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