With people becoming more reliant on digital services across all areas of their lives during the pandemic, concerns around online safety have risen significantly. 76% percent of consumers feel that they are at greater risk from online fraud than in 2020, and 75% are now worried about becoming a victim of fraud.
Furthermore, the research also reveals that 71% of people now cite security as the most important factor when opening a new account. 64% of participants say that security is more important to them when opening accounts with new providers than it was in 2020 – a figure that rises to 80% in China. In addition, 49% of consumers report that transparency around the collection and use of their personal data is now more important.
The new whitepaper, New Fraud Threats in the Digital-First World, examines how online brands can find the right balance between online security and user experience in a digital-first world.
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