How Scribd Turns The Page On eBook Subscription Fatigue


This edition of the Subscription Commerce Tracker highlights the latest developments in the subscription market, including why some content platforms are fighting consumer fatigue by shifting away from plan limits while embracing bundled services.

eBook 197

Walmart Launches eBook Service To Take On Amazon


Walmart announced Wednesday (August 22) the launch of its new eBook service dubbed Walmart eBooks by Rakuten Kobo, which provides customers with access to an all-new digital catalog of books in the stores and online. said the eBook platform will complement its physical book assortment and offer customers an entirely new category that hasn’t been available at Walmart before. The move on the part of Walmart comes as its trying to take on in the retail market.

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Free eBook: A Practical Introduction to Apache Spark


Apache Spark’s ability to speed analytic applications by orders of magnitude, its versatility, and ease of use are quickly winning the market. The post Free eBook: A Practical Introduction to Apache Spark appeared first on Dataconomy.

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Walmart Teams Up With Rakuten To Offer 6 Million eBooks, Grocery Delivery


The collaboration between Walmart and Rakuten will focus on online grocery delivery in addition to eBooks, industry news source Chain Store Age reported. Beyond groceries, the partnership will allow Walmart to sell eBooks, audiobooks and eReaders from Rakuten Kobo in its brick-and-mortar stores as well as through its website in the U.S. As a Rakuten-owned company, Kobo has a selection of approximately 6 million eBooks and audiobooks available to customers in 190 countries.

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ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

COVID-19 And The Acceleration Of Digital Payment Adoption


With the black swan event of COVID-19 , not only have the markets been adversely affected, but daily life as we know it has been altered dramatically, at least for the foreseeable future. Coronavirus black swan Commerce COVID-19 Digital Payments ebook Ingo Money instant payments News payment

eBook 236

20 Payments Execs On COVID-19’s Ripple Effects – And Taming The Next Black Swan


housing market. Coronavirus black swan COVID-19 ebook economy Main Feature News payments executivesThe black swan glides into view, beats its wings and sends shock waves through everyday life.

eBook 226

Kiosks Flourish In International Markets


News recently emerged that Amazon wants to roll out kiosks in India that will enable consumers to purchase hardware, including its Kindle eBook reader, the Echo, its smart speaker and the Fire TV Stick.

Black Swans Are The Sandbox Of New Innovations


Our GDP, the financial markets and key industries will recover over time. Coronavirus black swan Commerce COVID-19 ebook i2C Innovation News paymentsJim McCarthy, i2c president, says disasters often breed innovation.

Building A Base Of True Capital


Coronavirus black swan COVID-19 ebook economy loyalty News Paytronix Restaurants

Best Practices for Marketing Database Cleanse

Finding a vendor to cleanse and optimize your marketing database can be difficult if you don’t know what to look for. Download the eBook to get the most out of your database cleanse and find an appropriate vendor for your B2B marketing objectives.

2017: The Year Of Digital Disruption For Payments


Companies are moving at breakneck speeds to provide payment innovation to the market. A lot can happen in a year. What makes one stand out from another? How shall 2017 go down in the history books?

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Mitigating Risk With Payment Flexibility: Continuity In The Face Of Uncertainty


This is true for the payments industry at large as well as for the vertical markets Flywire serves, including education, healthcare and travel. Coronavirus black swan COVID-19 ebook Flywire News payments risk

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Whitepages CEO: 2018 — The Year Of ‘Accelerated Disruption’


The following piece was written by Rob Eleveld, CEO of Whitepages Pro , as a contribution to our 2018 year-end eBook. . Then came checks, credit cards and wire transfers, with the most recent market explosion in several digital payment options.

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Reflect And Pivot: Enduring Strength For Difficult Times


While I am not concerned about my physical health, I am focused, along with the rest of Ekata’s leadership, on supporting our customers and building business contingencies to keep things moving in spite of the inevitable market decline.

Data-Driven Marketing 101

This eBook highlights how data-driven strategies empower marketing campaigns through personalization tactics.

Scribd Turn The Page On Subscription Limits


Those who turn to eBook platforms like, Downpour and, perhaps most famously, Amazon’s Audible for their literary escapes feel similarly when they reach the limits of their subscriptions. .

The next step in fintech: Collaboration

Insights on Business

A new thought leadership eBook from Envestnet | Yodlee discusses the current relationship between long-established financial institutions and newer, more agile fintech organizations not only can exist together, but actually need each other to survive.

PayPal Survey Says Americans Game On Smartphones, Prefer Easy Payment Methods


The survey analyzed habits, behaviors and consumer trends in the gaming and eBook marketplaces. The research study was commissioned with games data and market research company SuperData Research. Take note, merchants — SuperData Research estimates the mobile games market will account for 49 percent ($37.6 billion) of the total global games market ($77.3 Twenty-five percent or fewer of gamers and eBook readers chose security as a prime determiner.

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Mid-Year 2018: Payments Execs Map Out What’s Next


No surprise, then, that innovation in the payments space is getting ever-more truncated in terms of time to market. Witness, for example, Amazon’s push into food via Whole Foods Market – and its foray into medicine through its announcement, just last week, that it would buy PillPack.

eBook 207

How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!

Launching Mobile Payments for Android

Mobile Payments Today

To help identify the best way to markets, this eBook presents the information banks need to make an informed decision on bringing Android mobile payments services to market to suit their requirements

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KPMG: 2018 Was The Year of Democratization


Daniel Houseman, partner at KPMG, contributed the following piece as part of the PYMNTS 2018 year-end eBook. . 2018 has seen a plethora of new providers and innovative services launched in the market, and the continued growth of some nimble and innovative players.

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How Retailers Could Turn Smart Vending Into A $15B Market By 2025


The estimated value of the global intelligent vending machine market by 2025 is $15 billion. That smaller size opens up whole new markets, and gains access to spaces that have never had a retail experience [as] a part of it.”.

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Swedish Company Creeps In On Audible’s Territory


Forget shopping in brick-and-mortar bookstores for your next read, audio books, or eBooks (the “Spotify for Books”), have become the go-to way to consume literature today. Currently, Storytel is looking to obtain the rights of 4,000 Russian book titles as well as starting its production of audio books in the Indian, Arabic and Spanish markets from local authors. Retail Amazon Audible audio book book book store ebook News shopping Spotify for Books Startup Storytel Sweden Swedish

Best Practices for a Marketing Database Cleanse

As frustrating as contact and account data management can be, this is still your database – a massive asset to your organization, even if it is rife with holes and inaccurate information. Entrusting a vendor to help maintain its accuracy and completeness is no ordinary engagement. Download ZoomInfo’s latest data-driven eBook aimed to help marketing leaders understand the best practices around choosing a B2B contact data provider.

2018 Top MarTech Trends: Top Pain Points and Spending Priorities for CMOs

Payments Source

And what are the existing and emerging technologies that marketing teams will be spending more on in 2018? Whether you sell into the Marketing Department or you are marketer, check out our predictions for marketing spend in 2018, based on trends from year-over-year survey results.

Unify your Marketing Activities For True ROI

William Mills

Marketing Today. White papers; SEO; eBooks; Product sheets; Infographics ; E-Newsletters; Landing pages; Outbound e-mail marketing; Lead nurturing; Webinars; Video; and. Beyond juggling your marketing activities, how is your marketing helping your sales team?

Cost, Convenience And Collaboration: Three Cs Of Modern Commerce


Data: $310 million: Projected value of the kiosk market’s food and beverage revenue by 2021. 12 percent: Projected global CAGR for the smart vending machine market from 2019–2021. 25: Number of C-suite executives queried for the PYMNTS Innovation eBook.

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Walmart Opens eCommerce Store With Rakuten In Japan


The two also have Walmart eBooks by Rakuten Kobo, which went live in August and gives U.S.-based based Walmart customers access to a catalog of more than 6 million eBooks and audiobooks, the Kobo eReader and a co-branded free app.

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Why B2B Contact and Account Data Management Is Critical to Your ROI

64% of successful data-driven marketers say improving data quality is the most challenging obstacle to achieving success. Given data’s direct impact on marketing campaigns, reporting, and sales follow up, maintaining an accurate and consistent database is a top priority for B2B organizations. This latest eBook aims to help marketing leaders understand the impact of data management on their company’s ROI.

Tech hardware for accountants & advisors: A primer


Even the most qualified accounting or advisory professionals cannot reasonably be expected to create a market-leading practice without these basic tools and quality ingredients. The eBook contains a wealth of advice for evaluating solutions for the specific challenges of a firm.

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Maximizing Your Website to Generate Quality Leads

William Mills

Marketing has evolved over the years from strictly brand awareness to include more lead generation and sales nurturing activities. One of the most cost-effective, efficient, proven ways to generate leads is through a content marketing program. Marketers that calculate ROI are 1.6

eBook 64

How Digital Subscriptions Open Doors To Global Content


Scribd , for instance, enables customers to access over one million eBooks and audiobooks for a monthly fee and is part of a booming eBook market. According to some estimates, the eBooks industry is on the way to be valued at approximately $14.1

eBook 196

Apple Banks On Oprah For A Leg Up In Chasing Amazon On Content


More practically, this means the consumer can buy and access Oprah Book Club selections via the Apple Books service (both eBooks and audiobooks), and Apple TV will feature the famous former talk show host out of Chicago interviewing authors.

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Marketing-Led Post-COVID-19 Growth Strategies

Businesses are laying off workers, shutting their doors (some permanently), and struggling to react to the radical destruction that coronavirus (COVID-19) is doing to our society and communities. Most have already sustained massive damage, and we still have yet to see the scope of impact of the global pandemic that has upended the globe. Any return to normalcy may seem far-off, but sales and marketing are on the front lines of restarting the economy. When the dust settles, we have a responsibility to turn our shock and grief into fierce determination, and lead the charge of responsible, strategic, sustainable future growth. However, there’s no team better suited to lead that charge than the marketing department. Marketers are uniquely positioned to provide creative solutions to aid their organization in times of change and chart a course for navigating success.