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The Senior Executive’s Guide to Site Migrations – Step 4 of 4: Run

Perficient

This phase is all about implementing digital marketing programs across channels to drive long-term success for your business. Now it’s time to run it with a successful digital marketing program across all channels. This is the critical phase of driving long-term digital marketing success for your business.

Video 309
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How Outsourcing Can Help You Build a World-Class Financial Marketing Organization

ForwardBanker

In 2017, financial marketers cite establishing ROI and budget concerns as top challenges, according to the 2017 Financial Marketing Trends report from the Digital Banking Report. The post How Outsourcing Can Help You Build a World-Class Financial Marketing Organization appeared first on Deluxe FI.

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The Senior Executive’s Guide to Site Migrations – Step 1 of 4: Plan

Perficient

In this video, Matt Ruud, Director of Digital Marketing at Perficient, and Eric Enge, Principal of Digital Marketing, walk through the first step in the four steps to a successful site migration, Plan. Or is it going to be so long that you have to continue to grow your market share? It was awesome. Matt: Very cool.

Video 294
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Which Channels Financial Marketers Need to Budget for in 2020

The Financial Brand

Digital marketing channels that can be measured for efficacy and efficiency stand the best chance of surviving the annual budget gantlet. The post Which Channels Financial Marketers Need to Budget for in 2020 appeared first on The Financial Brand.

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Should Your Digital Marketing Strategy be Your Only Marketing Strategy?

ForwardBanker

Some say digital is the only way to go. They say the financial services industry is a decade behind other industries with the move to digital marketing strategies. The post Should Your Digital Marketing Strategy be Your Only Marketing Strategy? appeared first on Deluxe FI.

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2021 Marketing & Compliance Survey Takeaways

Social Assurance

Social Assurance’s Marketing and Compliance Report provides an analysis of the financial services industry and explores trends for the upcoming year. Growing Utilization of Marketing and Compliance Tools and Technology. The pandemic helped shake up some long-held traditional forms of banking and marketing. We’ve got you covered.

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Rebeca Romero Rainey: Tell your incredible story

Independent Banker

Craft your message using the ICBA Marketing & Communications Toolkit, found at. To help you get that message out, we’ve updated the Marketing & Communications Toolkit. This valuable ICBA member-only tool is designed to help you leverage local media, along with traditional and digital marketing channels, to tell your story.