According to the press release, with Klarna CSS, retailers across Europe can optimise the use of their advertising spending and draw the attention of high-spending consumers to their online platforms. In this way, you can reach more customers while saving your budget at the same time. In addition, retailers can use the Klarna Comparison Shopping website to place their brands and products in the new shopping browser, making them easier for potential customers to find while browsing.
The CSS programme was launched by Google to diversify search results for Product Listing Ads (PLA). A CSS partner can enable a PLA to be published on Google and is then the link between the advertiser (the retailer) and Google. In contrast to other competitors, the Klarna Comparison Shopping Service offers PLA hosting for a low monthly flat fee.
Besides, by switching to Klarna CSS, retailers can save up to 20% on their cost-per-click spending by eliminating the Google fees. Klarna also lists a retailer's product inventory on the Klarna Comparison Shopping websites to further increase the retailer's product visibility and customer reach.
Furthermore, Klarna's Comparison Shopping Service is available in Belgium, Denmark, Germany, Finland, France, Greece, Great Britain, Ireland, Italy, the Netherlands, Norway, Austria, Poland, Portugal, Romania, Sweden, Switzerland, Slovakia, Spain, the Czech Republic, and Hungary.
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