Automated investing platform Wealthfront has just closed a $75 million round of funding, which will be used to build out its millennial-focused platform, the company announced yesterday.
The California-based Wealthfront, which relies on software and algorithms to fuel investments for its clients rather than the traditional human middlemen, will use the capital to keep the focus on the millennial investor: a tricky target, as only one in three millennials are currently buying stocks.
Wealthfront’s automated approach to investing has gained it a younger client base than some other services in the field, with the majority of its customers coming in under the age of 45.
The money should also be “more than enough” to get the company to profitability, Wealthfront CEO Andy Rachleff told Bloomberg.
Read more at Bloomberg and TechCrunch.
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