Colleagues remember SunTrust's Jimmy Williams, a 'quintessential banker'

SunTrustCEOs
SunTrust CEOs (from left to right) Jimmy Williams, Phil Humann, Jim Wells and Bill Rogers pose together during SunTrust's 125th anniversary in 2016. Williams, who led the company from 1990 to 1998, died Tuesday due to complications from Parkinson's disease.
Truist

Jimmy Williams, a longtime bank executive and fixture in Atlanta's business community who died this week, had an indelible impact on those who worked with him in and outside of banking.

"Jimmy was the quintessential banker, the go-to person for virtually everything Atlanta, and he also had a national and global impact through his many board memberships," Truist Financial Chairman and CEO Bill Rogers said in an interview on Thursday morning.

James Bryan "Jimmy" Williams, 90, died Tuesday due to complications from Parkinson's disease, according to The Atlanta Journal-Constitution and a family obituary. Williams became CEO of SunTrust Banks in 1990 and chairman in 1991; he held those jobs until retiring in 1998 but remained on the board until 2004.

"Jimmy was really helpful when I became CEO," said Rogers, who assumed the top job at SunTrust in 2011 and led the bank before its merger with BB&T in 2019. Rogers later became CEO of Truist in 2021, replacing Kelly King, who retired. 

"My whole career has been with the bank, and Jimmy has always been a part of that," Rogers said. "He gave great advice about how to manage and about what's important to board members. It was straightforward and grounded in his experience."

Williams spent almost a half century at the bank — and its predecessor Trust Co. of Georgia — and as CEO built a reputation for steady, cautious leadership.

In a 1991 interview with American Banker, Williams said "We don't want to make a mistake. … But if we make one, it's not likely going to be doing something wrong. It's going to be not doing something we should have done."

During Williams' tenure as SunTrust CEO, the bank in 1995 consolidated the various banking units that had used their historical names under the SunTrust brand. SunTrust also made an agreement to operate in-store banking at Publix Super Markets, and it grew the bank both organically and through acquisitions. 

SunTrust acquired Nashville, Tennessee-based Equitable Securities Co. in 1997, adding functions such as underwriting debt and equity offerings from clients. Other deals included the acquisition of Richmond, Virginia-based Crestar Financial in 1998.

Williams put SunTrust in an interesting position in the 1990s, getting it to a size where it could remain independent but not big enough to be on the same footing as what would become Bank of America and First Union-Wachovia, said Paul Davis, a former American Banker editor and reporter, in an email on Thursday. 

"While he unified all of the company's legacy banks under the SunTrust brand, he generally preferred slow and steady growth at a time when [former Bank of America CEO] Hugh McColl and former First Union CEO Ed Crutchfield were aggressively expanding their banks through acquisitions," said Davis, who is now director of market intelligence at the consulting and advisory company Strategic Resource Management.

 Ed Crutchfield died earlier this month. 

During his tenure, Williams navigated the bank through economic challenges, leading the institution to its best year in history (at the time) in 1994, during a period when high interest rates caused a steep drop in bank stocks. 

In an interview with American Banker in 1994, he said: "Investors always ask me: When's the next disaster coming in banking? Because there's always been one. And we try to say to them: We're just not going to have a disaster. … We try to run this thing so that if the economy gets worse, we'll get worse — but it's not a disaster. If the economy gets better, we get better."

Williams was also a fixture in Atlanta's business community, serving on numerous boards, including The Coca-Cola Co., where he joined the board in 1979. Williams was chairman of the Robert W. Woodruff Foundation and was on the boards of other Atlanta area organizations; and he was friends with Robert Woodruff, one of Atlanta's most powerful business leaders, who was president of Coca-Cola from 1923 until his death in 1985. 

Williams' other board memberships included Rollins Co. and Genuine Parts Co. He was additionally a trustee of Emory University — his alma mater. 

"Jimmy was a force in banking and in business, and he was on the board of Coca-Cola before he became CEO of the bank," Russ Hardin, president of the Woodruff Foundation, said in an interview Thursday. "He would sit on four to six boards at a time. Nobody would do that today, given the time involved." 

Correction
An earlier version of this story overstated how long Williams served as head of SunTrust.
January 25, 2024 1:44 PM EST
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